Vitalia – the most reliable trend among the students
This year, the students in Macedonia had an opportunity to choose their favorite brands for the first time. In the survey conducted by STUBRAND together with 291 additional trends, divided into 19 categories of products, 77% of the surveyed students in RM voted for and chose Vitalia for a company brand that enjoys the greatest trust and positive image among the students in the domain of health food, thus winning Vitalia the acknowledgement of PREMIUM STUBRAND. Those are brands where there is great emotional attachment by the target group of consumers, which is, in fact, the final aim of the branding process.
Winning an acknowledgement of this type is just another affirmation that Vitalia is the leader on the market for healthy food which cares for the needs and requirements of its consumers, especially the younger ones.