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Protein innovation from Vitalia

Sports Bar and Sports muesli - for top physical performance

“Vitalia has estimated that now is the right time to offer its customers protein innovation, made from healthy and natural ingredients, which will contribute towards improving physical performance. Our customers always come first, and the new healthy protein SPORT line from Vitalia supports their mission for achieving desired outstanding results in the healthiest way possible”, said Ms. Iskra Vetadzhokoska Mucunska, co-owner of Vitalia.


Skopje (26.04.2014) Research has shown that the number of physically-active people thinking about maintaining their body weight is constantly on the rise. Simultaneously so does the awareness for healthy eating habits which impose the need for practical health products that provide energy, follow diet trends and are nutritionally rich.


Dietary fibers and proteins are confirmed ingredients for creating satiety and building muscle mass. Therefore, Vitalia has created a new line Sports Bar and Sports muesli - the only protein bar and muesli on the market offering rich content of nutrients, specially designed for athletes. As a source of protein, carbohydrates and fats, they meet the needs for a rapid energy release and achieving optimal body weight.


The Sports Bar comes in two varieties: non-dairy and regular, and consumers can choose between two flavors: pineapple and chocolate. The protein content is extremely rich; on average, 20g in a 60g bar (or 30% protein). The originality of the product lies in the content of this super food; made with quinoa and buckwheat, it further enhances the product’s nutritional value. For those who prefer a protein meal in the form of muesli, Vitalia has developed Sport crunchy muesli with coconut and dark chocolate containing exactly the same important healthy attributes as the Sports bars.


“Vitalia has estimated that now is the right time to offer its customers protein innovation, made from healthy and natural ingredients, which will contribute towards improving physical performance. Our customers always come first, and the new healthy protein SPORT line from Vitalia supports their mission for achieving desired outstanding results in the healthiest way possible”, said Ms. Iskra Vetadzhokoska Mucunska, co-owner of Vitalia.


The effects from the consumption of the Sports line are obvious through the improvement of the physical performance of the body, i.e. building up strength and muscle mass, then compensating for the lost energy during activities and relieving muscle spasm after strenuous workout. The new protein line has brought new excitement and diet quality among the physically active consumers. Vitalia also announces its summer sports caravan for tasting the new line, and every physically-active individual during this period will have the opportunity to become its member.


The innovation and originality of the new Sports line from Vitalia will strengthen the connection among the customers and their trust in the brand Vitalia as a leader in its domain entirely devoted to the consumers’ health.

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